Services

Quantitative Surveys
Our nationwide panel of college students gives you easy access and quick results through online surveys.

Qualitative Focus Groups and In-Depth Interviews
We will quickly conduct focus groups or in-depth interviews customized to your student target market. Our moderators and interviewers are highly skilled at drawing out what motivates today's college students. We will guide you in translating their needs into new products and services.

New Product Development Research
Whether you're in the initial needs discovery stage or are ready to evaluate a new product concept, we will help you ensure that your product meets college students' needs and will be a success in the marketplace.

Brand Awareness and Image Studies
The right brand positioning is vital for acceptance by college students. We will help you discover what your brand means to students and how to reinforce your brand's image to strengthen sales.

Competitive Assessments
Competition is present, both in students' minds and on store shelves. We will help you identify the competitive playing field and become the brand that students prefer.

College Store Manager Advisory Board
Through Collegiate Research Services, you'll have access to our panel of college store managers, who will guide your sell-in and sell-through planning for this unique channel.